Have you already paid for memberships with the chamber, eWomen, BNI, or service groups like Rotary, Lyons, etc.? Do you attend regularly? This may seem obvious, but being a member isn't enough. You have to take action by showing up -- and showing up consistently.
Times are challenging in this economy, but it is NOT the time to go off and lick your wounds. Turn up the volume on your marketing efforts by being visible, nurturing existing relationships, and forging new ones by attending events sponsored by those memberships -- then follow up.
HOW you show up also matters. Yes, we are in the midst of economic challenges, but participating in negative discussions doesn't help, so put a smile on your face and be positive. This costs you nothing and people will enjoy talking with you. Afterwards, follow-up by shooting off an email, scheduling time to meet for coffee or chatting on the phone, or take a moment to send a card.
People like doing business with people they know, like, and trust. When our economic situation turns around, who are they going to think of? YOU!! In the meantime show up and be positive because: what you do today, will pay off tomorrow.
For follow-up card ideas, call 408.865.1244 or send email .
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